Presented by Fierce Healthcare Retail giants such as Walgreens, CVS, Walmart and Amazon have significantly invested in healthcare services, spanning from virtual care to brick-and-mortar primary care clinics. Notable deals include Amazon's purchase of One Medical, CVS's acquisition of Oak Street Health, and Walgreens's investments in VillageMD, Summit Health and CityMD. Despite these bold moves, companies face considerable challenges in their quest to "disrupt" healthcare and provide primary care at scale. 9:25am - 9:45am: Fireside chat Interviewer: Paige Minemyer, Senior Writer, Fierce Healthcare Featured Guest: Vivek Garg, M.D., chief medical officer for Humana's Primary Care Organization 9:45am - 10:30am: What will primary care look like in 2030? Primary care, traditionally the “front door” to the healthcare system, is changing. There is an ongoing shortage of primary care doctors, increased patient demand for care, practice consolidation and reimbursement challenges. Many patients are opting to get services at urgent care clinics, retail health stores or virtual care companies rather than with a longtime primary care provider. What will primary care services look like in 5 years? How are employers, health plans and health systems partnering with digital health companies to expand options for patients? Moderator: Heather Landi, Executive Editor, Fierce Healthcare Ankoor Shah, M.D., Included Health's Vice President, Clinical Excellence Geoffrey Ruttledge, M.D., co-founder and Chief Medical Officer at HealthTap Sara Pastoor, M.D., head of Primary Care Advancement at Elation Health Ethan Fischer, Head of Strategy and Corporate Development at K Health Bobby Shady, Heyday Health CEO 10:30am - 11:15am The major players and startups investing in primary care High-quality primary care is crucial for improving health outcomes and lowering overall healthcare costs. But primary care is facing challenges with physician shortages, economic headwinds and access barriers for patients. Some companies see opportunities to bring innovation to primary care with new approaches and advanced technology. This panel takes a deep dive into the healthcare providers investing in primary care amid the increasing shift to “hybrid care” that integrates virtual and in-person care, how they are meeting the needs of patients, and the role technology plays in modernizing primary care. Moderator: Anastassia Gliadkovskaya, Senior Writer, Fierce Healthcare Robin Berzin, M.D., founder and CEO of Parsley Health Nirav Vakharia, M.D., Chief Health Officer, Marathon Health David Hatfield, M.D., Chief Physician Executive, VillageMD Kerem Ozkay, CEO of Carbon Health