About this Session:
This session examines how TV advertising accelerates the patient journey by driving initial brand discovery, inspiring prospective patients to seek out more information online and encouraging them to discuss treatments with their healthcare providers so they can make informed decisions about their health. Backed by VAB’s latest insights, we’ll also reveal how the five pillars of premium video—like TV—deliver measurable full-funnel performance, proving their critical role in driving brand results for Pharma marketers.
Speaker: Jason Wiese, EVP, Strategic Insights & Measurement, Video Advertising Bureau