Carrot has launched Carrot Intelligence, a proprietary artificial intelligence platform designed to support personalized fertility and family care while strengthening financial oversight for plan sponsors. The system is built on a large-scale clinical and claims dataset spanning 195 countries and more than $1 billion in processed claims, positioning it as a data-driven alternative to solutions relying solely on general-purpose language models.
The platform aims to address gaps in traditional fertility care delivery, where interventions often occur only after complications arise. According to a recent Carrot survey, 89% of women prefer less invasive fertility options over IVF, highlighting a disconnect between patient preferences and standard care pathways. Carrot Intelligence is structured to enable earlier engagement during pre-conception and early fertility stages, with the goal of preventing escalation to more intensive treatments.
Key capabilities include delivering context-driven clinical guidance tailored to an individual’s journey, including adjustments in tone, timing, and format to improve engagement. The platform also supports specialized programs such as Sprints, a metabolic health initiative designed to reduce high-risk pregnancies and improve birth outcomes.
A central component of Carrot Intelligence is its Global Price Monitoring System, which applies AI to claims data to identify financial irregularities before costs are incurred by employers or plan sponsors. This includes:
Detection of billing anomalies, such as unusual fee structures or unexplained price increases relative to historical benchmarks
Automation of processes previously handled manually, improving operational efficiency and reducing the likelihood of undetected errors
The platform operates under a clinician-guided framework, described as a “constant learning loop,” where medical experts define care standards and validate AI-generated insights. This structure is intended to maintain clinical rigor while enabling continuous system improvement.
Carrot has also emphasized data governance and security, noting that protected health information is not used to train foundation models and that safeguards are in place to separate clinical decision-making from behavioral optimization systems.
“AI in this space should be held to the same standard as the care itself,” said Tammy Sun, Founder and CEO of Carrot. “Carrot Intelligence allows us to reach people earlier and bring real accountability to how plan sponsor dollars are spent.”
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