General Medicine, a healthcare technology company founded by former PillPack and Amazon Pharmacy executives, has secured $120 million in Series B financing to expand its digital healthcare marketplace. The investment brings its total funding to $152 million and will support the addition of new healthcare services.
Founded in 2023 by TJ Parker, Elliot Cohen and Ashwin Muralidharan, General Medicine operates an online platform where consumers can search, compare and purchase healthcare services, including prescriptions, laboratory tests, telehealth consultations and selected in-person appointments.
The platform aims to address fragmentation in healthcare access by consolidating clinical guidance, pricing information and service booking within a single digital storefront.
"We're entering a world where advice is abundant, but acting on it is still an enormous hassle. General Medicine makes it easy to get guidance from a clinician, shop for care, and see what it will cost before deciding," said Parker, the company's CEO.
General Medicine currently offers more than 2,900 healthcare products and services, with plans to expand into medical imaging and additional outpatient procedures. The company reports serving hundreds of thousands of customers across the United States, including individuals covered by commercial insurance, Medicare and Medicaid.
According to company data, 83% of users reported addressing previously delayed healthcare needs through the platform, while approximately one-third had postponed care for more than six months.
Its technology incorporates a standardized service catalog that connects patient needs with clinical terminology, billing codes and provider information, enabling comparisons between insurance-based and cash-pay prices.
Consumers can navigate services directly, consult licensed clinicians or interact with an AI-enabled interface. The system also consolidates medical histories, averaging 11 years of patient records, into prioritized clinical summaries to support consultations and continuity of care.
General Medicine intends to extend this infrastructure to enable AI agents to identify and purchase appropriate healthcare services on patients' behalf, while maintaining clinician oversight when required.
The expansion reflects increasing efforts to integrate digital health navigation with traditional healthcare delivery, potentially improving access, pricing transparency and coordination across providers.
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