mPulse Expands Streaming Engagement Capabilities for Consumer-Focused Digital Health Content

The conversational AI platform, mPulse Mobile has announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format.

The platform has added new content capabilities including a “stories” video format and new health streaming courses that address health literacy barriers in a consumer-friendly format. These create a combination of conversational AI that drives two-way SMS messaging campaigns and powerful health streaming content to move consumers to adopt healthy behaviours.

The “stories” video format aims to deliver more impactful content experiences in consumer-focused outreach programs. The format adapts video “stories” commonly seen on social media platforms like TikTok to deliver captivating content on important healthcare topics. 

mPulse’s Health Activation platform tailors the stories content to the individual to address important engagement challenges such as medication adherence, gaps in care, and health plan navigation, to drive increased engagement and improved health outcomes among targeted populations.

Leveraging conversational outreach, consumers are prompted on the issues that might be preventing them from completing a given action. When they respond via text to identify a barrier, tailored streaming content is delivered instantly and in real time via an embedded link to address the barrier.

mPulse has also launched new streaming health courses that address key health issues and improve health literacy in a consumer-friendly digital format. Produced with proven learning techniques and behavioural science, these courses allow healthcare organizations to extend the digital experience from initial outreach to deep, relationship-building experiences.

The courses add to mPulse’s extensive health literacy solution, which enables health plans, pharmacies, and population health organizations to deliver rich learning experiences on important health and wellness topics like hypertension, healthy pregnancy, addiction etc. 

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