26 Jun 2023

The crucial role of advocacy in digital health and the continued need for human connection

The U.S. healthcare system has become increasingly complex, and the digital health industry is striving to keep pace. While technology, especially artificial intelligence (AI), has emerged as a powerful tool for streamlining healthcare experiences, the question arises about the role it should play compared to human interactions. 


Patients often struggle to navigate the healthcare landscape, facing challenges such as understanding benefits, finding care providers, and managing costs. Technology can alleviate some of these difficulties by providing comprehensive navigation platforms that consolidate various healthcare and benefits tools in one place. 


However, technology alone cannot solve all the challenges. The human connection, intrinsic to healthcare, remains vital. Nurses, benefits experts, and certified coaches can provide personalised support and guidance throughout individuals' healthcare journeys, helping them overcome barriers to care and optimise their use of digital health tools. 


These experts bring the human element back to healthcare, demystifying options, and offering a sense of calm during confusing times. Their support has proven to positively impact employee health, happiness, productivity, and satisfaction. 


While digital health technologies can improve efficiencies and outcomes, combining them with expert human support yields the most meaningful results, ensuring that patients continue to experience the invaluable connection only another person can provide.


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