At ViVE 2026, Ian Khan sits down with Olivia Deitcher, CEO of Zest Health, to discuss reducing wasteful healthcare spending. Zest Health works to curb unnecessary pharmaceutical spend through high-touch, personalized member support that guides patients to appropriate, cost-effective care. Deitcher shares how combining human touch with technology can lower cost while improving the member experience. The conversation explores how targeted, people-centered programs can take cost out of the system without cutting quality.