HLTH USA Market Connect
(formerly Hosted Buyer)
Building meaningful connections between solution providers and key decision-makers throughout the health ecosystem.
Connecting senior-level payers, providers (large scale hospital/healthcare systems), employers, pharma, and life sciences to solution providers through double opt-in 1:1 meetings.
2025 Market Connect applications are NOW OPEN!
Receive a complimentary ticket if you qualify
Unparalleled Success in Strategic Engagement
Now in its 8th year, the HLTH Market Connect Program is a cornerstone of healthcare innovation, expertly facilitating strategic engagements through curated, 15-minute, double opt-in 1:1 meetings. This premier platform connects vital stakeholders across the health ecosystem — including payers, providers, employers, pharma, and life sciences — offering impactful and customized networking opportunities essential to the success of HLTH.
Designed to benefit participants, Market Connect links senior executives (Director level or above) involved in decision-making with solution providers who can tackle their critical challenges, enhancing strategic engagement and innovation.
HLTH USA 2024 was Amazing!
800+ Program Participants
3,900+ in person meetings
25,000+ meeting invitations exchanged
We anticipate over 1,100 participants for 2025!
Check out the highlights from 2024:
WHY SHOULD I PARTICIPATE?
Market Connect for Decision Makers
Who: Decision-makers and senior executives poised to drive change within the healthcare ecosystem.
✔ Strategic Matching
The HLTH Market Connect Program provides curated, double-opt-in matchmaking, where you can meet new vendors and solutions, identify new technologies, and solve real-world challenges in today’s healthcare.
✔ Simplified Sourcing and Discovery
Meeting with solution providers who bring real-world advancements to your organization will allow you to accomplish months' worth of meetings in only a few hours.
✔ Complimentary Access
This opportunity offers you a complimentary ticket to HLTH in exchange for dedicating a few hours to the event.
Market Connect for Solution Providers
Who: Solution Providers equipped to address the critical challenges facing today's healthcare industry.
✔ Strategic Matching
Provides curated, double opt-in pre-scheduled meetings that accelerate business with potential customers and engage in high-impact conversations with key influencers and senior decision-makers.
✔ Generate High-Value Leads
You have the solution, and our participants have the innovation needs. Our matchmaking technology facilitates relevant, meaningful connections.
✔ Drive Measurable ROI
Gain access to exclusive hard-to-reach executives to help build your sales pipeline while reducing your customer acquisition cost.
Explore the targeted sectors below to determine if you are a fit for the program:
Payer Connect: Ideal for health payers (health insurance companies) seeking innovative, cost-effective solutions that enhance standard care and streamline workflows.
Provider Connect: Targets hospitals, healthcare systems, and specialty care facilities looking for technologies that improve operational efficiencies, reduce costs, and elevate patient outcomes.
Pharma Connect: Geared towards pharmaceutical and life science companies in search of breakthrough solutions that accelerate drug discovery and treatment innovations.
Employer Connect: Tailored for senior HR leaders and benefits administrators focused on optimizing benefit design and enhancing employee health solutions.
HOW CAN I GET INVOLVED?
Making the Most of the Program for Participants:
Three weeks prior to HLTH, the platform will go live, allowing you to start scheduling meetings.
Use the platform to find the best possible matches and request/accept meetings.
Gain exclusive access to the Market Connect Lounge for your meetings, coffee and snacks, and networking time.
Participant Cancellation Policy: If you become unable to participate in the program, you may cancel your registration without penalty before September 19, 2025. Cancellation requests must be received in writing to [email protected] Any participant canceling after this deadline will not be permitted to participate in this program in future events. Any participant failing to show for the minimum number of scheduled meetings, will be invoiced for the cost of the registration after the conclusion of the event.
View terms and conditions here.
Making the Most of the Program for Solution Providers:
Purchase meetings in increments of 5 from your sales contact here.
Start scheduling your meetings three weeks prior to HLTH when the platform goes live.
Use the platform to find the best possible matches and schedule your meetings.
Attend meetings at scheduled times in the Market Connect Lounge.
For information about how to use the new Market Connect platform, take a look at our sponsor guide here.
WHEN CAN I TAKE MEETINGS?
Meetings take place:
Monday and Tuesday:
9:00 am - 1:00 pm and 2:00 pm - 5:00 pm
Located in the dedicated Market Connect Lounge on the show floor.
*Timing is subject to change
What Past Participants Are Saying
Why participants love our Market Connect program
Nick Heuermann, OSF Healthcare
Rebecca Anderson, Blue Cross Blue Shield of Kansas City
Adam Turbett, Ohio State University Wexner Medical Center
Olivia Bryant, Vanderbilt University Medical Center
Mike Mosquito, Northeast Georgia Health System
Grant Simic, GSK
September 29
Matchmaking Platform launches
September 29 - October 18
Schedule your 1:1 meetings
October 10
Program closes for new applications
October 20 - 21
Live networking begins!