HLTH USA Influencer Pass Qualifying Criteria

APPLY FOR AN INFLUENCER PASS

Qualifying Criteria

Who Qualifies

HLTH provides influencer passes to individuals with significant digital reach and engagement in the healthcare, health technology, and innovation sectors. Approved influencers are expected to actively create and share content related to HLTH before, during, and after the event.

Influencers on platforms such as LinkedIn, Twitter/X, YouTube, Instagram, TikTok, and others must meet the following criteria:

  • The applicant’s public presence is built around creating original healthcare, health tech, or innovation content — not around their role as a founder, executive, or company representative.
  • Healthcare, health tech, or innovation focus with at least 50% of recent content covering these topics.
  • A minimum of 10,000 followers on at least one platform, and a minimum of 20 original posts on industry topics in the past 6 months (not reposts, quote-shares, or company announcements).
  • A minimum engagement rate of 2% (likes, shares, comments, views) on relevant posts.
  • A history of producing high-quality, original content (video, written, or image-based) related to industry topics, independent of any single employer’s brand.

Who Does Not Qualify

  • Accounts that primarily post company updates, career milestones, or personal commentary from a corporate leadership role do not qualify, even if a large audience follows them.
  • Founders, CEOs, or executives whose large following is a byproduct of their company or professional role, and whose content is primarily about their company, product, funding, or career, rather than independent industry commentary or education.
  • Executives who occasionally post thought leadership but do not meet the minimum original-post cadence above.

Influencer Pass Expectations​

Approved influencers must create and share five (5) total posts, including:

  • Two (2) Pre-Event Posts
    • Build excitement and anticipation for the event.
    • Share key event details, such as dates, speakers, and programming.
    • Highlight why I am attending and what my audience can expect.
  • Two (2) During-Event Posts
    • Provide real-time updates, behind-the-scenes content, and key takeaways.
    • Feature engaging moments, speaker highlights, and networking experiences.
    • Encourage audience interaction and event participation.
  • One (1) Post-Event Post
    • Recap major insights, trends, and key learnings from the event.
    • Share personal experiences and memorable moments.
    • Extend conversations, encouraging ongoing engagement with the event’s themes and community.

Guidance

  • Use official HLTH event hashtags and tags to maximize visibility.
  • Ensure that content is unbiased, informative, and relevant to the event’s themes.
  • Adhere to ethical disclosure practices if content is sponsored or promotional.

Disclaimer

HLTH reserves the right to approve or deny influencer pass requests at its discretion. Additional verification may be required to confirm authenticity, engagement, and relevance.

Questions?

For additional information, please contact the HLTH media team at media@hlth.com.

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