HLTH USA Influencer Pass Qualifying Criteria

APPLY FOR AN INFLUENCER PASS

Qualifying Criteria

Influencer Pass Expectations​

Who Qualifies

HLTH’s complimentary influencer pass is reserved for clinicians who create original content about healthcare, health tech, and innovation. Approved influencers are expected to actively create and share content related to HLTH before, during, and after the event.

Applicants on platforms such as LinkedIn, X, YouTube, Instagram, TikTok, and others must meet all of the following criteria:

  • The applicant is a licensed clinician (physician, nurse, nurse practitioner, physician assistant, pharmacist, or other licensed healthcare professional) whose primary professional role is clinical practice or patient care.
  • The applicant’s public presence is built around creating original content informed by their clinical perspective, not around a role as a founder, executive, investor, or company representative.
  • At least 50% of recent content covers healthcare, health tech, or innovation topics.
  • A minimum of 10,000 followers on at least one platform, and a minimum of 20 original posts on industry topics in the past 6 months (not reposts, quote-shares, or company announcements).
  • A minimum engagement rate of 2% (likes, shares, comments, views) on relevant posts.
  • A history of producing high-quality, original content (video, written, or image-based) independent of any single employer’s brand.

HLTH may request verification of licensure and current clinical role as part of the review process.

Who Does Not Qualify

  • Non-clinicians, including founders, CEOs, executives, investors, consultants, and marketers, regardless of follower count or engagement.
  • Clinicians whose primary role is now running or representing a company, even if they hold an active license.
  • Accounts that primarily post company updates, career milestones, product news, or funding announcements.
  • Applicants who do not meet the minimum original-post cadence above.

Approved influencers must create and share five (5) total posts, including:

  • Two (2) Pre-Event Posts
    • Build excitement and anticipation for the event.
    • Share key event details, such as dates, speakers, and programming.
    • Highlight why I am attending and what my audience can expect.
  • Two (2) During-Event Posts
    • Provide real-time updates, behind-the-scenes content, and key takeaways.
    • Feature engaging moments, speaker highlights, and networking experiences.
    • Encourage audience interaction and event participation.
  • One (1) Post-Event Post
    • Recap major insights, trends, and key learnings from the event.
    • Share personal experiences and memorable moments.
    • Extend conversations, encouraging ongoing engagement with the event’s themes and community.

Guidance

  • Use official HLTH event hashtags and tags to maximize visibility.
  • Ensure that content is unbiased, informative, and relevant to the event’s themes.
  • Adhere to ethical disclosure practices if content is sponsored or promotional.

Disclaimer

HLTH reserves the right to approve or deny influencer pass requests at its discretion. Additional verification may be required to confirm authenticity, engagement, and relevance.

Questions?

For additional information, please contact the HLTH media team at media@hlth.com.

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