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The Shift

Produced by BBC StoryWorks Commercial Productions

 

Short, cinematic films following women navigating distinct health challenges and the pioneers working alongside them. Distributed to reach the people with the power to act.

Women's Health Deserves Better

HLTH is partnering with BBC StoryWorks Commercial Productions on a landmark advertisement feature series spotlighting the realities, breakthroughs, and roadblocks in women’s health around the world is launching soon, presented by HLTH and produced by BBC StoryWorks Commercial Productions. Human-led, immersive films will surface diverse perspectives and make the case for action across research, care, and policy.

According to McKinsey, women spend 25% more of their lives in poor health than men. Across reproduction, brain health, autoimmune conditions, cardiovascular disease, and mental health – the gaps in research, funding, and care are real.

The Shift tells the stories of advocates, clinicians, and researchers who are working to close them.

Story Themes

Organizations have submited stories that demonstrate real progress toward closing the women’s health gap with compelling people-centered narratives and evidence of impact in areas including: 

▫️Chronic and autoimmune diseases

▫️Reproductive and maternal health

▫️Mental health research

▫️Menopause and healthy aging

▫️Cardiovascular disease

Europe to America. June to November.

 HLTH Europe 15 – 18 June 2026 | Amsterdam

The series launches at HLTH Europe, where global healthcare leaders gather to address the biggest challenges in health innovation. Episodes from the series will screen alongside the world-class programme shaping European health policy and practice.

HLTH USA 15–18 November 2026 | Las Vegas

The story continues at HLTH USA, the flagship event that brings together the most influential voices across health, technology, and policy. The conversation started in Amsterdam doesn’t stop there.

Be part of both chapters

Join us at HLTH Europe
Join us at HLTH USA

Stay Tuned for More Updates Soon

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