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The week kicks off with Founders Day, a dedicated gathering for the entrepreneurs shaping the future of healthcare and longevity innovation. Hosted in collaboration with AgeTech Collaborative from AARP, this special Sunday program is designed for early stage and growth stage founders.
Founders Day is a three-hour, founder-first program designed to position AgeTech not as a niche category, but as a broader lens for understanding where health innovation is headed. As people live longer, the needs, behaviors, and expectations of consumers are changing — creating new opportunities across healthcare, wellness, caregiving, prevention, smart home technology, and beyond.
Through a mix of strategic conversations, practical guidance, enterprise perspectives, and founder insights, the program will help early- and growth-stage entrepreneurs recognize the AgeTech opportunity within their own businesses, pressure-test their path to scale, better understand how key decision-makers evaluate them, and identify new opportunities for partnership and growth.
Innovative startups focused on longevity solutions will be featured in the Making Aging Easier Pitch Challenge. The challenge seeks tech solutions that contribute to healthier and stronger lives.
This high-energy pitch program highlights startups building solutions across areas such as, but not limited to:
● Digital health
● Caregiving and care coordination
● Wellness and healthy aging
● Smart home
● Financial and lifestyle technologies for the 50+ population
Pitching startups will gain:
● Exposure to global healthcare and technology leaders
● Connections with potential investors and enterprise partners
● Consideration for competitive entry into the AgeTech Collaborative from AARP accelerator program
● The Grand prize winner is eligible for a $10,000 cash prize
Meet the startups building lifelong habits for healthy aging across sleep, stress management, nutrition, brain health, social engagement, and exercise.
A powered footwear system that delivers a boost with every step
A personal trainer for your hearing
Sleep, on demand
Expert care for stronger bones
Expert care for stronger bones
Decode your microbiome, discover better health
AI-powered hearing technology in premium eyewear
The clinical platform for family caregivers
Drug-free relief for neuropathic pain
Assess. Move. Thrive: Empowering brains with AI
Improve sleep through coaching, support, and testing
At-home strength training system
Meet the startups redefining diagnostics with faster, smarter, and more precise technologies for earlier disease detection.
Detect heart rhythm disorders with just a smartphone camera
An AI second opinion that scores lung nodule malignancy risk
Transforming precision health with digital twins & agents
Objective brain health measurement, through the eyes
Discover the startups advancing preventive care and wellness technologies for healthier lives.
Smart oral care for overall health
At-home devices for urology, gynecology & pelvic health
The first signal of brain change
Explore startups reimagining women’s health with innovations that meet women where they are—at every age and every stage.
At-home devices therapy for urology, gynecology & pelvic health
At-home PCR diagnostics for urinary tract infections
Holistic support for perimenopause
01.
The intersection of aging and technology—known as AgeTech—is one of the fastest growing innovation categories tied to global demographic change.
02.
From digital health to smart homes, AI, robotics, and financial technology, AgeTech solutions are transforming how people live, work, and stay healthy as they age.
03.
Around the world, people aged 50 and older generate more than $45 trillion in annual economic activity, and this is projected to increase to $118 trillion by 2050. As global populations grow older, the opportunity to innovate for the 50+ market has never been greater.
04.
HLTH USA will bring together the founders, investors, and organizations shaping this future.
Startups
Discover opportunities to scale breakthrough technologies designed to improve the lives of older adults.
Investors
Discover the next generation of AgeTech innovators.
Enterprises
Find collaboration opportunities with emerging companies transforming the longevity market.
Healthcare Leaders
Explore solutions that address the evolving needs of aging populations.
The AgeTech Collaborative from AARP is an innovation ecosystem bringing together cutting-edge thinkers and solutions from around the world to make aging easier for everyone.
Through its startup accelerator program and innovation ecosystem, the AgeTech Collaborative connects startups, investors, enterprises, and real-world testing environments to generate big new ideas and enable promising solutions to reach the $45 trillion global economy driven by people aged 50-plus annually.
With over 700 participating organizations across industries and product categories, this initiative is helping scale technologies that empower the growing 50+ population worldwide. At HLTH USA 2026, the AgeTech Collaborative is expanding its presence in a major way—spotlighting founders, elevating new companies, and convening leaders across the longevity and health innovation ecosystem.
Join AgeTech Collaborative from AARP at HLTH USA this November and connect with the innovators building solutions for one of the largest opportunities in healthcare.
