HLTH USA Market Connect Sponsor Guide

Overview:

HLTH’s Market Connect (MC) is our curated matchmaking program. Exclusive participation is between vetted healthcare buyers ((including providers, payers, pharma, employers, and government) and sponsors. This program facilitates highly efficient connections that deliver strategic business interactions, creating valuable ROI through 15-minute, 1:1 meetings.

This program is based on double opt-in matchmaking where participants set up their own meetings by sending and accepting meeting requests within the proprietary platform. This matchmaking offers a more personalized experience, enabling participants to schedule meetings before the event.

Program Schedule:

All Market Connect meetings must take place in the dedicated Market Connect Lounge booth #1668 on the show floor during the following program time slots (Pacific Standard Time – PST). *Dates are subject to change

  • Monday, November 16: 9:00 am – 1:00 pm and 2:00 pm – 4:00 pm
  • Tuesday, November 17: 9:00 am – 1:00 pm and 2:00 pm – 4:00 pm

The Market Connect Platform launches on October 19. Login credentials and instructions will be sent via email to designated Program Reps (more on how to assign someone below). 

Each participant has full control over their availability and should open as many time slots as possible in the matchmaking platform to maximize opportunities. To secure valuable connections, Program Reps must actively send and accept meeting invitations. Additional details will be provided closer to the launch.

Program Timeline:

Dates are subject to change

  • October 13: Webinar demo covering the matchmaking platform, which includes best practices and pro tips. Register here. A recording will be available.
  • October 15: Deadline for sponsors to designate a Program Rep. Instructions are available here.
  • October 19: Matchmaking begins. Program Reps will receive access to the platform on this day.
  • October 21: Market Connect Platform launches for Buyer Participants.
  • October 19 – Sunday, November 15: Scheduling 1:1 meetings.
  • November 10: Last day to purchase more meetings.
  • November 16 – 17: Onsite meetings taking place in the Market Connect Lounge booth #1668.

Sponsor Onboarding:

All primary sponsor contacts receive access to the HLTH Sponsor Onboarding Portal to submit important deliverables based on their sponsorships. The information collected (i.e. company description, product categories, etc.) will be used to create your company’s profile on the Market Connect Platform. This information is used to help participants decide if they want to meet with your company in this program.

A Program Rep is someone who is registered for HLTH, responsible for requesting and accepting meetings in the matchmaking platform and attending your 1:1 meetings with buyers in the Market Connect Lounge booth #1668 on the show floor. We strongly recommend assigning senior-level individuals to meet with our senior-level buyers. 

The main point of contact for your company’s sponsorship at HLTH must designate at least one Program Rep for the Market Connect Program before October 15. Instructions are available here.

The number of Program Reps you designate is dependent on the number of meetings your company has purchased, and is as follows:

  • Purchased 5 meetings – One designated Program Rep
  • Purchased 10 to 20 meetings – One or two designated Program Reps
  • Purchased 25 to 30 meetings – Up to three designated Program Reps
  • Purchased 30+ meetings – Up to four designated Program Reps

We strongly discourage too many participants from the same company in the platform and the guidelines above are based on our experience and proven methodology.

Rules of Conduct:

Information about Participants in the Market Connect Program is confidential and must not be:

  • Shared outside your organization.
  • Downloaded (including screenshots or spreadsheets).
    • Used for any purpose beyond the Market Connect Program guidelines.
  • Sponsors and Program Reps cannot contact participants outside the program based on their expressed interest in the Market Connect Program. 
  • Contacting or soliciting participants outside of the platform, including but not limited to LinkedIn, phone, email or onsite meetings are all considered to be outside of the program and strictly prohibited.
  • All meetings must be scheduled within the Market Connect platform. No exceptions.
  • All onsite Market Connect meetings must take place in the Market Connect Lounge booth #1668.

Violations will result in immediate removal from the program with no refund and disqualification from future participation.

How to Obtain Participant Contact Information:

To comply with privacy regulations, participant contact details will not be shared after the event. We strongly recommend that whoever is taking the meeting should exchange contact information before the 15-minute on-site meeting concludes. 

How to Purchase Additional Meetings:

Regardless of the total number of meeting requests received, you will not be able to schedule more than the number of meetings purchased. Once your Market Connect meeting schedule reaches capacity, you will see a red square alert at the top of your matchmaking dashboard.  If a participant tries to accept a meeting with you, the system will indicate that your schedule is full and the meeting cannot be scheduled. You may purchase additional meetings through the matchmaking platform, by emailing marketconnect@hlth.com or speaking with your account manager directly. The deadline to purchase additional meetings is November 10.

Onsite Process and Meeting Guidelines:

All Senior Executives attending meetings are encouraged to conduct themselves professionally and comply with HLTH’s Market Connect Program Guidelines:

  • Arrive 5 minutes early for your meeting. No check-in is required, just proceed to your assigned table.
  • Meetings are 15 minutes long. Staff will monitor attendance and note no-shows if a participant is more than 5 minutes late.
  • Exchange contact information during your meeting!
  • Be prepared! Participants may not be familiar with your company, so consider:
    • Clearly communicating your value proposition: what problem does your product solve?
    • Asking participants about their needs and challenges and explaining how you can help with that. 
    • Preparing decks, pitches, and any relevant materials you want to share. 
    • Mentioning any prior discussions with the participant.
    • Leaving time for questions and defining clear next steps and exchanging contact information
  • After each meeting, the Program Rep must rate the completed meeting within the platform.
  • Information about Participants in the Market Connect Program is confidential and must not be:
    • Shared outside your organization.
    • Downloaded (including screenshots or spreadsheets).
    • Used for any purpose beyond the Market Connect Program guidelines.

Violations will result in immediate removal from the program with no refund and disqualification from future participation.

Important: Sponsors and Program Reps cannot contact participants outside the program based on their expressed interest in the Market Connect Program. 

Meeting Credit Policy:

Meetings operate on a double opt-in model and depend on calendar availability, so we cannot guarantee that all purchased meetings will be scheduled. To maximize your chances, sponsors should send at least 4 times as many meeting requests as purchased, starting from the program launch until the final day of the Market Connect Program at HLTH.

Unfulfilled meetings may be eligible for credit towards a future event, subject to HLTH’s review during the post-event audit. Credit transfers are at HLTH’s discretion and depend on platform activity. Additionally, credit transfers will not be considered for contracts entered into after November 10.

To request a credit transfer, email marketconnect@hlth.com within 30 days after HLTH 2026. Requests will not be processed after December 18, 2026. Any HLTH 2026 credits must be applied and used for a future sponsorship at one of the following events: ViVE 2027, HLTH Europe 2027 or HLTH 2027.

Provide Feedback:

After HLTH, all participants will be invited to share feedback on their participation in the Program. 

Questions? Contact marketconnect@hlth.com

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